Bars, Tap Rooms & Micropubs...How To Make A Profit
Jul
12
9:30 am09:30

Bars, Tap Rooms & Micropubs...How To Make A Profit

  • SENTINEL BREWHOSUE

Running a Bar, Tap Room or Micropub can be very satisfying but it doesn’t always generating the financial rewards your hard work deserves.

Wouldn't it be great to get some real insight into key things which will impact the profitability of your outlet:

  • Finance: Understand how Costs & Prices can impact your Profit
  • Pricing: Mistakes to Avoid & How to Improve Margins
  • Marketing: Core Tips, Branding & How To Keep Good Customers
  • Planning: Latest Beer Trends & What Does The Future Hold

The workshop looks at best practice across the hospitality industry as well as providing advice and examples on how to be more profitable. There will also be plenty of time for delegates to network and share their own experiences.

The workshop has been designed so it doesn’t matter whether someone is New to the Industry and needs some key pointers before they begin or a more Experienced Individual who would benefit from some extra guidance and support. The advice and examples included are applicable regardless of how long anyone has been in the industry.

Workshop Outline

  • Introduction
    Overview of the workshop including objectives, roles & responsibilities, permissions and introduction presentation.

  • Bars, Tap Rooms & Micro-Pub Objectives
    You need to be very clear what you are trying to achieve – as this will influence how you go about things.

  • The Brewer – The Outlet – The Customer Value Chain
    Provides a framework to illustrate the relationship between costs, prices & profit so that operators can better appreciate how these fit together and how different elements can influence profitability and perception.

  • 7 Big Pricing Mistakes
    Looking at things to avoid when setting your prices.
     
  • Retail Price Setting
    This session looks at real examples of how different retail pricing can impact the margins which you can achieve
    – for Beers & Ciders and Wines & Spirits
    .

     
  • Industry Knowledge
    Testing your knowledge of the industry and retail landscape you are in.

     
  • Core Tips & Branding on a Budget
    Highlights some of the different ways in which you can improve the performance of your outlet and cost effective marketing options.
     
  • Effective Merchandising
    What is it and how can it be used to help increase sales and promote more profitable lines
     
  • Preventing Under Age Sales and Drunk & Disorderly Behaviour
    Things to look out for when it comes to challenge 25 and drunken behaviour
     
  • Latest Beer Trends & What Does The Future Hold?
    A look at the latest beer trends and what to expect to see in the future
     
  • Action Plan
    What are YOU now going to do to help make you more profitable?
     
  • Q&A and Wrap-Up
    Any questions and also to see what support is available post the workshop

Directions
Sentinel is conveniently and centrally located at the gateway to Sheffield. Just a short walk from the train station and bus interchange, and on the ring road just a few minutes from Sheffield parkway. Car parking is available on site, with plenty of additional car parks within a short walk from the venue.

Refreshments
Teas & coffees and a light lunch is provided as part of the cost of the workshop. Please get in touch if you have any specific dietary requirements.

Contact
For any other questions or additional information about the workshop please ring 07967 197533 or email chris@ashdale-consulting.com


Jun
9
Jun 14

DocFest

Details to follow ...

Sheffield Food Festival
May
27
May 29

Sheffield Food Festival

Back for its seventh year, Sheffield Food Festival returns to the city centre this spring bank holiday, running from Saturday 27th – Monday 29th May.

The event spreads across the Peace Gardens, Winter Gardens, Millennium Square, Town Hall Square and Fargate. With a new team from Events Collective at the helm this year, working in partnership with Sheffield City Council, you can expect to see lots of new features alongside tried and tested favourites, all focused on showcasing the very best in Sheffield food.

Look out for the Eats, Treats & Beats Village at the top of Fargate, with mouthwatering street food and entertainment into the evening in a luxurious stretch tent. The Theatre Kitchen Marquee will feature demonstrations from the cream of Sheffield’s fine dining chefs, highlights from the Sheffield Cookbook and a mini-masterclass from the School of Artisan Food.

There’s plenty to do for the kids, including a pop-up farmyard provided by Whirlow Hall Farm, kids cookery demonstrations and craft activities in the Winter Gardens. With the Artisan Market and Street Food market stuffed with independent local businesses, Sheffield Food Festival demonstrates just how much we have to celebrate in terms of our city’s vibrant local food scene.

SENTINEL at Eats, Treats & Beats Festival Village
May
26
May 29

SENTINEL at Eats, Treats & Beats Festival Village

  • The Village

New for 2017, the Eats, Treats & Beats Festival Village is a partnership between Sheffield Food Festival and local ale heroes Sentinel Brewhouse and Thornbridge Brewery.

Located at the top of Fargate, the Eats, Treats & Beats Village is designed to satisfy our fair city’s growing appetite for night markets, with a stylish stretch tent and al fresco seating surrounded by a hand picked selection of street food traders open throughout the day and into the night.

The stretch tent will house a live stage with rustic seating and tables where you can enjoy a tipple from the fully stocked bar. Outside, an al fresco seating area will be surrounded by some of the best street food in the industry, including Canadian delicacy poutine specialists The Gravy Train, Neapolitan pizza masters Proove, jerk chicken aficionados Yabba Caribbean and badass burgers from Cow Boys.

Music over the weekend will be provided by Plug, who are going all out bringing the best local live talent and DJs from their hugely successful club nights. Highlight of the weekend’s entertainment will be the unveiling of a new musical collaboration between three veterans of the Sheffield music scene. Universal Tree make their live debut on Sunday 28th May, featuring Crooked Man (Richard Barrett, better known as DJ Parrot of All Seeing I and Sweet Exorcist, and past collaborator with Richard H Kirk of Cabaret Voltaire), prolific house vocalist Steve Edwards (who has had international hits with artists like Bob Sinclar and Cassius), and songwriter, poet and artist Mr Somerset Ward (whose thirty year career spans creating innovative multi-media projects with I Monster, to co-writing one of Take That’s best known hits: ‘Everything Changes But You’). Described as psychedelic neo-soul with funk, beats and conscious lyrics, Universal Tree continue the thread running throughout this year’s food festival: 100% made in Sheffield.

The programme for the rest of the weekend kicks off with Propaganda channelling 90s Britpop and indie classics on Friday evening. On Saturday, live sets from up and coming Sheffield singer songwriters, such as Caroline Francess, winner of this year’s Exposed Award for Best Unsigned Artist, Chanel & the Visual and Chelsea Alice ScottDelve Deeper and Nox DJs will provide deep house and bass music throughout Saturday evening, carrying over into the official after-party at Plug which will keep on going ‘til the wee hours.

Pop by the village for a soulful Sunday. As well as Universal Tree’s live debut, there will be DJ sets from DJ Andy H and Tom J Newell, and a live set from up and coming hip hop artist Otis Mensah, warming up for the Craig Charles Funk and Soul Show later on in the evening at Plug. On Monday the Eats, Treats & Beats village go back to the ‘80s as retro club night Relax takes up residence.

The Eats, Treats & Beats Village will be open from 6pm – 11pm on Friday 26th May, 10am – 11pm on Saturday 27th and Sunday 28th May, and from 10am – 6pm on Monday 29th May.

Bars, Tap Rooms & Micropubs...How To Make A Profit
May
18
9:30 am09:30

Bars, Tap Rooms & Micropubs...How To Make A Profit

  • SENTINEL BREWHOUSE

Running a Bar, Tap Room or Micropub can be very satisfying but it doesn’t always generating the financial rewards your hard work deserves.

Wouldn't it be great to get some real insight into key things which will impact the profitability of your outlet:

  • Finance: Understand how Costs & Prices can impact your Profit
  • Pricing: Mistakes to Avoid & How to Improve Margins
  • Marketing: Core Tips, Branding & How To Keep Good Customers
  • Planning: Latest Beer Trends & What Does The Future Hold

The workshop looks at best practice across the hospitality industry as well as providing advice and examples on how to be more profitable. There will also be plenty of time for delegates to network and share their own experiences.

The workshop has been designed so it doesn’t matter whether someone is New to the Industry and needs some key pointers before they begin or a more Experienced Individual who would benefit from some extra guidance and support. The advice and examples included are applicable regardless of how long anyone has been in the industry.

Workshop Outline

  • Introduction
    Overview of the workshop including objectives, roles & responsibilities, permissions and introduction presentation.

  • Bars, Tap Rooms & Micro-Pub Objectives
    You need to be very clear what you are trying to achieve – as this will influence how you go about things.

  • The Brewer – The Outlet – The Customer Value Chain
    Provides a framework to illustrate the relationship between costs, prices & profit so that operators can better appreciate how these fit together and how different elements can influence profitability and perception.

  • 7 Big Pricing Mistakes
    Looking at things to avoid when setting your prices.
     
  • Retail Price Setting
    This session looks at real examples of how different retail pricing can impact the margins which you can achieve
    – for Beers & Ciders and Wines & Spirits
    .

     
  • Industry Knowledge
    Testing your knowledge of the industry and retail landscape you are in.

     
  • Core Tips & Branding on a Budget
    Highlights some of the different ways in which you can improve the performance of your outlet and cost effective marketing options.
     
  • Effective Merchandising
    What is it and how can it be used to help increase sales and promote more profitable lines
     
  • Preventing Under Age Sales and Drunk & Disorderly Behaviour
    Things to look out for when it comes to challenge 25 and drunken behaviour
     
  • Latest Beer Trends & What Does The Future Hold?
    A look at the latest beer trends and what to expect to see in the future
     
  • Action Plan
    What are YOU now going to do to help make you more profitable?
     
  • Q&A and Wrap-Up
    Any questions and also to see what support is available post the workshop

Directions
Sentinel is conveniently and centrally located at the gateway to Sheffield. Just a short walk from the train station and bus interchange, and on the ring road just a few minutes from Sheffield parkway. Car parking is available on site, with plenty of additional car parks within a short walk from the venue.

Refreshments
Teas & coffees and a light lunch is provided as part of the cost of the workshop. Please get in touch if you have any specific dietary requirements.

Contact
For any other questions or additional information about the workshop please ring 07967 197533 or email chris@ashdale-consulting.com

Pint of Science Sheffield: Alternatives to Research Requiring Rodents
May
17
6:20 pm18:20

Pint of Science Sheffield: Alternatives to Research Requiring Rodents

  • Sentinel Brewhouse

The NC3Rs (National Centre for the Replacement, Refinement & Reduction of Animals in Research) is an organisation aiming to reduce the use of animals in research.

This event will reveal how researchers in Sheffield are reducing their use of animals, using alternative model organisms and computational methods. Event sponsored by the NC3Rs.

Please note that this event takes place on the ground floor and is accessible for those with impaired mobility.

BOOK HERE TO ATTED THIS EVENT

Pint of Science Sheffield: Building and Breaking our Bodies
May
16
6:20 pm18:20

Pint of Science Sheffield: Building and Breaking our Bodies

  • Sentinel Brewhouse

Our bodies are fascinating machines, but like most machines, they aren’t without faults!

We will talk about problems that happen within the body, how these problems can lead to disease, and new ways to address such problems - including how researchers at the University are tackling deafness, Alzheimer’s and infertility.

Please note that this event takes place on the ground floor and is accessible for those with impaired mobility.

BOOK HERE TO ATTEND THIS EVENT

Pint of Science Sheffield: Urine for a Treat - with Kidney Research UK
May
15
6:30 pm18:30

Pint of Science Sheffield: Urine for a Treat - with Kidney Research UK

  • Sentinel Brewhouse

Urine for a Treat - with Kidney Research UK

Kidneys - what do they do?

Well, quite a lot it turns out! During this event, we will learn what they do for us every day and how devastating it can be when they stop working.

There is no cure for kidney disease, so we will hear from a leading professor and clinical consultant on how we can help tackle this issue.

Event sponsored by Kidney Research UK. Please note that this event takes place on the ground floor and is accessible for those with impaired mobility.

Pint of Science Sheffield is brought to you by the University of Sheffield, covering six venues across the city.

BOOK HERE TO ATTEND THIS EVENT

Mar
26
11:30 am11:30

Book for Mother's Day

Treat those mums this Mother's Day!

We've got a delicious three course Sunday lunch running all day on Mothering Sunday and we'll have meaty, veggie & vegan options to choose from.

And if that wasn't enough, if you're a table of four or more then Mum eats free!

So if you fancy doing something a bit different for Mother's Day we've got you covered. There are still a few spaces left so ring up and get booked in!

Call now on 01143 999 888

Mar
18
6:30 pm18:30

KISSMEYER BEER TAP TAKEOVER & MEET THE BREWER

SHEFFIELD BEER WEEK EVENT

KISSMEYER TAP TAKEOVER
fROM 6.30PM Join this Danish brewery Kissmeyer Beer as they take over the taps at Sentinel Brewhouse. Expect to sample Sentinel and Kissmeyer’s existing sour beer collaboration RRG: Rhubarb Rosehip Gose, 3.4% and the first cask of their new collab KiS: Kissmeyer india Saison, 6% an IPA / Saison hybrid with orange peel and blossom honey.

KISSMEYER BEER DINNER

Time: 8.00pm
Cost: £50pp, 4 course beer-matched menu
Travel: Buses: 1, 1a, 24, 25, 56 (to Shoreham Street) 
Trams: Blue or Purple (to Granville Road)

This Kissmeyer beer dinner will take you on a delicious four course beer-matched journey and will include samples of very limited edition beers, not otherwise available in the UK. A perfect and indulgent way to enjoy Saturday night during Sheffield Beer Week.

CONTACT US TO BOOK

Mar
17
7:00 pm19:00

BEER & FOOD MASTERCLASS

SHEFFIELD BEER WEEK EVENT
Alex Barlow, Sentinel Master Brewer and Beer Academy Chief Sommelier Examiner will host this beer and food masterclass with a four course beer matched menu. An evening celebrating the great partnership of beer and food.
Cost: £40pp, 4 courses & beer pairings - CONTACT US TO BOOK

Mar
16
5:00 pm17:00

YELLOW BELLY TAP TAKEOVER, MEET THE BREWER & DESIGNER

SHEFFIELD BEER WEEK EVENT

YellowBelly Tap Takeover

From 5pm YellowBelly Beer are landing at Sheffield Beer Week on Thursday March 16th for their first full-scale tap takeover of the year at Sentinel Brewery’s Taphouse, bringing a cracking line up of their beers on draught and cask, some of which will be brewed specifically for the event.

Meet the Brewer / Designer: 6pm.

This double header event will see the two men at the creative heart of YellowBelly Beer talking about how they go about creating a beer, from start, to finish.

Declan Nixon, Head Brewer, YellowBelly Beer.
Since joining the team to launch the brewery 2 years ago, Dec has created over 90 beers and won many awards for his creative brews. He brings a depth of knowledge about every aspect of the brewing process, along with an increasing knowledge on barrel ageing and mixed fermentations. Hear him chatting about helping to create one of Ireland’s much loved beer brands and building a brewery from the ground up, from a 200l to a 6000l system.

Paul Reck, Designer, YellowBelly Beer.
From the initial logo, to award-winning label artwork, to a tie-in video game, YellowBelly Beer’s designer Paul Reck has also been with the brewery from the beginning and knows how to build a brand. Listen to Paul chat about his inspirations, techniques and getting noticed in a rapidly expanding industry.

Mar
13
7:00 pm19:00

THE REAL JUNK FOOD PROJECT X SENTINEL BREWHOUSE MEAL

SHEFFIELD BEER WEEK EVENT
For this month’s event, The Real Junk Food Project Sheffield and Sentinel Brewhouse have teamed up to kickstart #sheffbeerweek in the best way possible…four tantalising courses paired with the finest craft beers made by Sentinel’s on site brewery.

Learn more about The Real Junk Food Project Sheffield from its directors and enjoy a truly tasty pay-as-you-feel meal! Each £5.00 ticket guarantees you a place at the event, with 4 x ⅓ pints of Sentinel’s craft beers paired by the owner Alex Barlow included.

The 4 courses are available to all on a pay-as-you-feel basis. Discounted drinks will also be available at the bar all night. Tickets are limited to a max of 4 per group and per booking. For further detail head HERE.

Cost: £5pp tickets via Eventbrite: 
https://www.eventbrite.co.uk/e/trjfp-sheffield-x-sentinel-brewhouse-sheffbeerweek-special-tickets-30985446304
 

Mar
12
11:00 am11:00

BEER-MATCHED BRUNCH

SHEFFIELD BEER WEEK EVENT
Head down to Sentinel Brewhouse for an indulgent beer-matched brunch or Sunday lunch depending how hungry you feel. Ask at the bar for details on this specially paired selection celebrating Sheffield Beer Week.
Cost: Free Entry, Menu £s on website