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Bars, Tap Rooms & Micropubs...How To Make A Profit

  • SENTINEL BREWHOUSE 178 Shoreham Street Sheffield, England, S1 4SQ United Kingdom (map)

Running a Bar, Tap Room or Micropub can be very satisfying but it doesn’t always generating the financial rewards your hard work deserves.

Wouldn't it be great to get some real insight into key things which will impact the profitability of your outlet:

  • Finance: Understand how Costs & Prices can impact your Profit
  • Pricing: Mistakes to Avoid & How to Improve Margins
  • Marketing: Core Tips, Branding & How To Keep Good Customers
  • Planning: Latest Beer Trends & What Does The Future Hold

The workshop looks at best practice across the hospitality industry as well as providing advice and examples on how to be more profitable. There will also be plenty of time for delegates to network and share their own experiences.

The workshop has been designed so it doesn’t matter whether someone is New to the Industry and needs some key pointers before they begin or a more Experienced Individual who would benefit from some extra guidance and support. The advice and examples included are applicable regardless of how long anyone has been in the industry.

Workshop Outline

  • Introduction
    Overview of the workshop including objectives, roles & responsibilities, permissions and introduction presentation.

  • Bars, Tap Rooms & Micro-Pub Objectives
    You need to be very clear what you are trying to achieve – as this will influence how you go about things.

  • The Brewer – The Outlet – The Customer Value Chain
    Provides a framework to illustrate the relationship between costs, prices & profit so that operators can better appreciate how these fit together and how different elements can influence profitability and perception.

  • 7 Big Pricing Mistakes
    Looking at things to avoid when setting your prices.
  • Retail Price Setting
    This session looks at real examples of how different retail pricing can impact the margins which you can achieve
    – for Beers & Ciders and Wines & Spirits

  • Industry Knowledge
    Testing your knowledge of the industry and retail landscape you are in.

  • Core Tips & Branding on a Budget
    Highlights some of the different ways in which you can improve the performance of your outlet and cost effective marketing options.
  • Effective Merchandising
    What is it and how can it be used to help increase sales and promote more profitable lines
  • Preventing Under Age Sales and Drunk & Disorderly Behaviour
    Things to look out for when it comes to challenge 25 and drunken behaviour
  • Latest Beer Trends & What Does The Future Hold?
    A look at the latest beer trends and what to expect to see in the future
  • Action Plan
    What are YOU now going to do to help make you more profitable?
  • Q&A and Wrap-Up
    Any questions and also to see what support is available post the workshop

Sentinel is conveniently and centrally located at the gateway to Sheffield. Just a short walk from the train station and bus interchange, and on the ring road just a few minutes from Sheffield parkway. Car parking is available on site, with plenty of additional car parks within a short walk from the venue.

Teas & coffees and a light lunch is provided as part of the cost of the workshop. Please get in touch if you have any specific dietary requirements.

For any other questions or additional information about the workshop please ring 07967 197533 or email

Later Event: July 21
Belgian Beer Dinner